Independent perspective. Practical ambition.
YEREVAN · WORKING INTERNATIONALLYI’m Dr. Reza Madahzadeh. I help founders and experts turn complex decisions into focused business strategies, distinctive brands and useful digital products.
The perspective
Good strategy should
change what you do next.
My work connects business strategy, personal and corporate brand positioning, and entry into the Armenian market. It starts with the decision that matters: where to compete, what to build and how to be understood.
Through iEquity AI, that direction can become software, mobile applications and AI automation. Building and operating my own products keeps the advice grounded in the realities of delivery and growth.
More about my approachSelected work · Mobile products
Products I have designed and built across relocation, education, field operations and everyday life.
Relocation & residency
Know your days.
Plan your next move.
A focused companion for internationally mobile people: presence-day tracking, important deadlines and practical orientation after the move.
View on the App Store
Relokit · A product by iEquity AI
Cat behavior & training
Understand your cat.
Build better routines.
Personalized behavior programs, practical daily activities and progress tracking that help cat owners respond more consistently.
View on the App Store
Cattune · A product by iEquity AI
Travel & life in Armenia
A country, closer.
In your own language.
A Persian-first guide to Armenia with useful places, practical information, public transport and service request tracking.
View on the App Store
Armanestan · A product by iEquity AIHow I can help
Choose the decision you are facing. The engagement is shaped around your context, constraints and next useful move.
Define your business model, evaluate opportunities and bring structure to international decisions. Investment discussions focus on objectives, assumptions and risk awareness.
Turn your expertise into a clear position, credible narrative and coherent digital presence that helps the right people understand why they should work with you.
Connect your plans with the operating context in Armenia. Explore business positioning, practical setup considerations and the information needed for an informed next step.
Shape the product before committing to implementation: user needs, workflows, architecture, integrations and launch priorities. Software delivery is scoped through iEquity AI.
The execution partner
iEquity AI LLC is my Armenia-based software development company. It connects product strategy with the engineering required to bring reliable digital products to market.
Open work
Public repositories make the implementation visible. Explore the code, documentation and product experiments on GitHub.
Working together
Clarify the decision, the context and the constraints before choosing an answer.
Agree on the position, priorities, scope and what a useful outcome looks like.
Develop the strategy, brand system or product with clear responsibilities.
Review what happens in practice and improve the next decision with evidence.
Before we speak
International founders, investors, directors and independent experts facing a meaningful decision about capital, positioning, automation or a digital product.
Yes. An engagement can move from decision framing and brand or product strategy into technical design and delivery. Scope and responsibilities are agreed before work begins.
Yes. The product and its constraints determine the approach, whether native iOS, Flutter or React Native/Expo. Delivery is scoped through iEquity AI.
No. Advisory work can improve structure, reasoning and risk awareness, but it cannot guarantee outcomes or remove market risk.
Your next move
Bring the idea, the challenge or the decision you have been circling. We’ll work out the most useful place to start.
